Decide Lab
Cognitive Science and Decision-Making Research with Professor Mario Fifić
Professor Mario Fifić

Our main research interests center on developing a process-tracing approach that allows for the precise determination of rigorously defined properties fundamental to the mental processes that underlie cognitive actions. Much of Professor Fifić's research has been focused on the development of a highly diagnostic and sophisticated methodology for uncovering mental architecture, known as the systems factorial technology (SFT). His work as a research scientist at the Center for Adaptive Behavior and Cognition, at the Max Planck Institute for Human Development, has aimed to apply process-tracing techniques in the area of complex decision making. The work thus far has involved validation, theoretical refinement, extensions, and further application of SFT.

SFT the book

Based on the landmark work of James T. Townsend and colleagues, Systems Factorial Technology (SFT) explores theoretical and methodological tools used to investigate fundamental questions central to basic psychological and perceptual processes. Such processes include detection, identification, classification, recognition, and decision making. This book collects the tools that allow researchers to deal with the pervasive model mimicry problems which exist in standard experimental and theoretical paradigms; it includes novel applications to not only basic psychological questions, but also clinical diagnosis and links to neuroscience. Though the work here is among the most mathematically sophisticated in the psychological sciences, the editors have ensured the material is accessible and understandable.

Researchers can use this book to get started using the methodology behind SFT and get an overview of current uses and future directions. The collected developments and applications of SFT allow us to peer inside the “human mind”, and provide strong constraints on psychological theory. This volume:

The SFT Book editorial team (from left to right): Mario Fifić, Cheng-Ta Yang, Daniel R. Little, and Nicholas Altieri
  • Provides a thorough introduction to the diagnostic tools offered by SFT
  • Includes a tutorial on applying the method to reaction time data from a variety of different situations
  • Introduces novel advances for testing the significance of SFT results
  • Incorporates new measures which allow for the relaxation of the high accuracy criterion
  • Examines tools to expand the scope of SFT analyses
  • Applies SFT to a spectrum of different cognitive domains across different sensory modalities

In 2014 Professor Fifić was invited to join a top-notch research effort funded by NCKU 2014: “Modeling cultural differences in face processing” PI: Yang Cheng-Ta, Co-PI: Mario Fifić, James Townsend, Hu Jon-Fan, and Tseng Yuan-Chi.

Theory and Methodology in Configural Processing 2014 in Tainan, Taiwan, where Professor Fifić gave invited talks.

In 2013 NSF awarded Dr. Fifić funding for undergraduate research positions, (REU Supplement - SES-1353989), Research Experience for Undergraduates: 2014-2015

In 2012, Dr. Fifić was awarded an NSF research grant NSF (SES-1156681) PI: Mario Fifić, Title "Stopping Rule Selection Theory, 2012-2015. The goal of this project is to provide a unifying theory that determines the stopping rule for decision making.