LL&C Logo

My group explored ideas for our department's logo. We decided to create a simple, easy-to-produce, black and white logo which shows a blending of heritage and forward vision, high technology and humanity with an abstract imagery. This one is my favorite.

Transfer Credit Approval Form

I redesigned RPI's transfer credit approval form. Major revisions include restructuring the layout to encourages users to read the instructions from the beginning, sequencing information in a logical order, and grouping information to create visual hierarchy.

Old Form

New Form

B/W Ad Makeover: Olympia Hotel

This ad is a low-budget one published on a free tour guidebook. Major changes I did include creating an elegant, classic and joyous look that matches with the ad theme, making a focal point and adding visual interests.

Color Ad Makeover: Horizon Healthcare

The original ad appears on the New York magazine. It suffers from the hard-to-read text and visual ambiguity. To improve the design, I set up a focal point with new imagery and chunked the text.