and
"Now
that we can do anything, what will we do?"
Bruce Mau in a dialogue with Grand Valley students
Tuesday, October 18th, 2pm
Cook-DeWitt Center, Allendale Campus
Bruce Mau will be the featured lecturer of the Fall Arts Celebration.
The Bruce Mau Design studio brings together thinkers from diverse disciplines
in a unique collaborative process. Since its inception in Toronto in 1985,
Bruce Mau Design has gained international recognition for innovation in a
wide range of areas, including identity and branding, research and conceptual
programming, print design and production, environmental design, exhibition
design, and product development. Mau has recently embarked on his most challenging
project to date: the Massive Change exhibition. The show is about nothing
less than "the design of the world." The project -- which encompasses
a book, a traveling exhibition, a radio show, a website, and an upcoming
feature film -- is just the latest in a long line of multi-disciplinary works
that Mau has collaborated on.
MASSIVE CHANGE explores the rapidly changing force of design in the contemporary world, and in doing so expands its definition to include such diverse topics as transportation technologies, the military, revolutionary materials, energy, health and living, wealth and politics. It is an intelligent visually provocative exploration of our new design potential – a celebration of our global capacities and a cautious look our limitations.
In the GV Classroom
GVSU Faculty are encouraged to make connections between Mau's work and their
classes. These connections might contribute to a framework for crossdisciplinary
discourse and give
context to Mau's lecture and dialogue with students. more.....
More on Mau
Mau's work is recognized all over the world, and
he has worked on three of the new millennium's most talked about buildings:
The MoMA in
New York, Frank Gehry's Walt Disney Concert Hall in Los Angeles and Rem Koolhaas's
Seattle Public Library. With Koolhaas, he co-authored S,M,L,XL,a book that
obliterated the traditional divide between designer and client. He has designed
all the titles for New York's Zone publishers and his own book, Life Style,
was chosen as a TIME magazine design of the year.
