Marketing & the Creation of the Citizen-Consumer
Thursday, October 12th, 2006, 7:00pm
Louis Armstrong Theatre, Performing Arts Center
Grand Valley State University, Allendale, MI
The Art & Design Department at Grand Valley State University, in partnership with the College of Interdisciplinary Studies, the School of Communications and the Grand Rapids Institute for Information Democracy, is pleased to present a lecture by internationally respected author and media theorist, DOUGLAS RUSHKOFF. Rushkoff's lecture, entitled The Persuaders: Marketing & the Creation of the Citizen-Consumer, has been scheduled for October 12th, 7pm, at the Louis Armstrong Theatre on Grand Valley's Allendale campus.
His presentation will explore ways in which communications affect our values and our lives, from how to raise our children in a media-driven culture to how we find and impart meaning through business, education, politics and even religion.
Douglas Rushkoff received critical acclaim for his 1999 PBS Frontline documentary, The Merchants of Cool, which examined corporate America's massive, sometimes subversive, efforts to capture the elusive teen market. His 2004 Frontline follow-up, The Persuaders, explored how the "persuasion industries" of advertising, marketing and political campaigning are impacting American society. In addition, Rushkoff has written 10 best-selling books on new media and popular culture, including Media Virus, Coercion, Cyberia, and Get Back in the Box.
This event is FREE and open to the public.
Contact Brett Colley at 331-2952 with any questions.
Parking for Off-Campus guests in LOT H or K is Free and open after 6pm. LOT H and K are due west of the Performing Arts Center.
Rushkoff Lecture Poster 8x11.5