Synopsis of Massive Change from the book and web site:
Massive Change
What is it?
Capacity
We have an unprecedented capacity to plan and produce desired outcomes through
good design
Global
Looking at the big picture, we can see the pattern of outcomes affecting
change on a global scale
Optimistic
Utilizing the promise of design we will minimize unintended consequences
and maximize positive outcomes.
• Design has emerged as one of the world's most powerful forces. It has
placed us at the beginning of a new, unprecedented period of human possibility,
where all economies and ecologies are becoming global, relational, and interconnected.
In order to understand and harness these emerging forces, there is
an urgent need to articulate precisely what we are doing to ourselves
and to our world.
This is the ambition of Massive Change.
• Massive Change is a celebration of our global capacities but also a
cautious look at our limitations. It encompasses the utopian and dystopian possibilities
of this emerging world, in which even nature is no longer outside the reach
of our manipulation.
• For many of us, design is invisible. We live in a world that is so thoroughly
configured by human effort that design has become second nature, ever-present,
inevitable, taken for granted.
And yet, the power of design to transform and affect every aspect of
daily life is gaining widespread public awareness.
• No longer associated simply with objects and appearances, design is increasingly
understood in a much wider sense as the human capacity to plan and produce
desired outcomes. Engineered as an international discursive project, Massive
Change: The Future of Global Design, will map the new capacity, power and
promise of design.
• Massive Change explores paradigm-shifting events, ideas, and people,
investigating the capacities and ethical dilemmas of design in manufacturing,
transportation,
urbanism, warfare, health, living, energy, markets, materials, the image
and information. We need to evolve a global society that has the capacity
to direct and control the emerging forces in order to achieve the most positive
outcome.
We must ask ourselves:
Now that we can do anything what will we do?
Design Economies:
Urbanization -Create urban shelter for the entire world
Movement -Enable sustainable mobility
Information -Build a global mind
The Image -Make visible the as yet invisible
Markets -Seamlessly integrate all supply and demand around the world
Energy -Bring energy to the entire world
Materials -Build intelligence into materials and liberate form from matter
Military -Shift from the service of war to the service of life
Manufacturing -Eliminate the need for raw material and banish all waste
Living -Design evolution
Wealth & Politics -Eradicate poverty
for more see the web site. . . .
Quick Links:
In the GV Classroom
Dialogue with Students
Bruce Mau Design
Massive Change
Incomplete Manifesto
for Growth
Institute without Boundaries
GVSU Fall Arts
Massive
Change IN ACTION
Synopsis of Massive Change
Massive
Change book at Amazon
Bruce Mau was the keynote speaker at NeoCon, the Furniture Industry Convention.
The Massive Change exhibition will be on display at the Museum of Contemporary Art in Chicago in the fall of 2006.
Design
Economies: Massive Change
Urbanization
Movement
Information
The Image
Markets
Energy
Materials
Military
Manufacturing
Living
Wealth & Politics